Business Spotlight: Pure Sweep Cleaners — Mindful Cleaning, Heartfelt Care

At Eterno Realty Group, we’re passionate about highlighting local businesses that support homeowners and strengthen the heartbeat of our community. This month, we’re thrilled to spotlight a company that’s redefining what it means to feel truly at home: Pure Sweep Cleaners.

Founded in November 2024 by Amber Cox and her partner Trey, Pure Sweep isn’t your average cleaning service—it’s a mindful, wellness-driven experience. With handcrafted, non-toxic products and a focus on intentional living, Pure Sweep brings peace of mind, health, and a deep sense of care into every home they touch.

Meet Amber Cox, Co-Founder of Pure Sweep Cleaners

Amber’s story began with a simple but powerful vision: to create a business that feels different. Alongside Trey, she set out to build something that went beyond spotless countertops and sparkling floors. They wanted to offer families and busy professionals a sanctuary—a space that feels lighter, calmer, and safe.

“At Pure Sweep, we don’t just clean—we care,” Amber shares. “Every detail matters. Every visit is an opportunity to bring more calm and clarity into someone’s life.”

Clean Living with a Purpose

What inspired Amber and Trey to start Pure Sweep? A problem far too common in today’s homes: hidden toxins in conventional cleaning products. These harsh chemicals often lurk in the very places where children crawl, pets play, and families rest.

Amber knew there had to be a better way—and so Pure Sweep was born. Their mission is simple yet powerful: to help people live healthier, more intentional lives through clean, non-toxic solutions. From custom product blends to DIY education, the Pure Sweep team is all about empowering their clients with safer, more beautiful ways to care for their homes.

A Team and Culture Worth Celebrating

Though Pure Sweep is still young, Amber is especially proud of the culture they’ve cultivated. “It can be scary starting something new,” she says, “but what we’ve built—the values, the energy, the community—feels like something really meaningful.”

It’s that community-first mindset that drives their success. Amber believes people may forget what you do, but they’ll never forget how you made them feel—and every interaction with Pure Sweep reflects that belief.

Dreams Fueled by Intention

Looking ahead, Pure Sweep has big dreams. Amber and Trey hope to expand into new markets and launch their line of handcrafted, non-toxic products to reach even more people. Their goal? To help families everywhere create homes that feel good, do good, and support intentional, vibrant living.

If Amber had to describe Pure Sweep in one word? Mindful. It’s how they operate, how they grow, and how they serve.

Grounded in Gratitude

Through all the growth, Amber remains grounded in gratitude. “I’m thankful every day for my health, my family, my team, and the beautiful community that keeps this dream alive.”

And when asked about the best advice she’s ever received? She doesn’t hesitate: “Stop waiting for permission.” Amber credits that mindset—of boldly showing up and trusting herself—with helping her build something truly special.

Do you know another incredible small business that deserves to be in the spotlight? Email us at marketing@eternorealty.com—we’d love to celebrate their hard work and share their story with our community.